The latest project from the IIDA (International Interior Design Association), What Clients Want has really caught our eye.  Following its debut at NeoCon 2012, there has been a lot of buzz about this new book, the first in a limited edition series that features an intimate look at client/designer relationships.

“Through international travels, speaking engagements, online communications and Member feedback, we’ve met and learned of some unusually strong relationships between clients and design firms, where the CEOs credit the firm with helping to lead change management, address brand extension and implement cultural change,” said Cheryl S. Durst, Hon. FIIDA, IIDA Executive Vice President and CEO.  “This is a ground-breaking account of how some C-suite executives have been able to alter their companies’ destinations through design, tapping the Design insight of firms they selected who got inside their corporate DNA and pushed them to be better.  It’s what every client wants, in the end.”

What Clients Want was created in collaboration with the generous support of the IIDA Foundation and IIDA corporate member 3M. Designed by Pure+Applied, the book features an innovative cover bound with 3M™ DI-NOC™ Architectural Finish Material donated by 3M Architectural Markets. It includes interviews and images from all over the world that identify the value of extraordinary designer/client partnerships and explore how different brands can use these types of relationships to their benefit.  Created exclusively for IIDA national members, we’ve heard that there are limited copies available for a small fee. Additionally, a free digital version should be forthcoming.  For more information, readers can visit www.iida.org.